Gestión de Empresas Internacionales en Alta Tecnología
2003/2004

Management of International High Technology Companies
Nº Créditos totales:	2
Prof. coordinador:	María Teresa Arredondo Waldmeyer
Prof. participantes:	Philip Payne (ex-director Financiero y Administrativo de Vodafone España) Alejandro Orero
Departamento:	Tecnología Fotónica
Dirigido a:	Estudiantes de segundo ciclo interesados en las empresas de alta tecnología
Número de plazas:	30
Criterios selección:	Interés por la asignatura
Fecha:	Comienzo del curso el martes 12/02/2004
Horarios:	Martes de 10:00 a 13:00
Aula:	A-128
Evaluación:	Evaluación contínua de los trabajos

Objetivos

The objectives of the course are to increase the understanding of the delegates in the methodologies, successes and failures in high technology companies, particularly in the electronics and telecommunications sectors.

Metodología

Presentations to classes in English of the main themes followed by case studies. These case studies will be reviewed by the delegates in groups followed by interactive sessions with the professor.

Programa del curso

• Setting of clear objectives & different strategies for growth
  • Setting of strategic goals
  • Clarity of communication throughout organisation
  • Growth strategies – organic versus acquisition
  • International expansion and benchmarking
• What is success, what is failure ?
  • How is success measured?
  • What factors drive success?
  • What factors drive failure?
  • New developments and time to market
• What are the factors affecting telecommunications now?
  • Customers & Brand
  • Technology
  • Suppliers
  • Employees
  • Government & regulation
  • Competitors
• How companies sustain long term performance?
  • Clear vision , stretch targets
  • Management succession
  • Cultural strengths
  • Competitive excellence
• Wrap up review